Author: Jason Veen - AV Now Marketing
Since the start of the pandemic, the rising popularity of outdoor group fitness classes has shown us that to stay competitive, you must offer the most popular options to retain your members and grow your business.
Rather than randomly tossing darts and hoping for a bullseye, understanding emerging trends will help you make accurate business decisions to position your studio well for future development.
If you were to rely on social media influencers or any of the Kardashians for the inside scoop on industry trends, you would have missed the dartboard entirely and wondered who the heck you could have relied on to make the best decision for your business.
Ahead of the pandemic, the American College of Sports Medicine predicted group fitness would be one of the top three fitness industry trends of 2020. Although this data-based prediction remained somewhat correct, the emphasis on outdoor would have been as difficult to foresee as the pandemic itself.
Online fitness attendance spiked, and a new group of enthusiasts began to feel the positive effects of adopting a healthier lifestyle and being part of a virtual group.
It is specifically a group setting that seems to have people wanting more and are heading to the gym for some actual face-to-face interaction and human connection.
Maybe because we haven't been able to socialize and make new friends for such a long time, it’s making us want to be around new people even more. Considering I have personally made zero new friends this year, I can sadly relate!
Perhaps it's because more people are taking their health more seriously and want to be around like-minded people. This makes sense because we all know how much being the only one at the bar sucks just as much as being the only one in a group class, showing us that people need people who share the same interests.
The power of others' actions and feelings can influence our attitude and how we emotionally respond to fitness, which means that the actions of others affect how we feel about exercise in general.
If everyone else is doing it, then why not join the club?
Although any exercise requires self-motivation, the support you can obtain in a group setting can make motivating yourself the easy part. Working out with others will make the process more habitual, giving group exercise certain benefits that individual training may not.
Those who begin to take group classes and have a good experience from the start and feel connected to the group will attend more classes, arrive on time, are less likely to quit an exercise program, and become class advocates. Group class attendees have the most power to grow your business than any other kind of member. They become your cheerleaders, tell their friends, and bring new members to you. Simply put, give the people what they want, and they will be solid brand ambassadors, making group class members the most valuable you can have.
Although Cycling, Pilates, Hot Yoga, and Boxing show no end in rising memberships, everyone still seems to want a couple of days a week to play outside! Considering outside was the only place suitable to hold a group class, it began as the only option but rapidly grew into an obsession and welcomed addition to a previous workout routine that was 100% indoor.
So, what are they loving, and what is keeping them coming back for more?
- Zumba - Bringing Zumba outside means more can attend, and more are attending! Love it!
- Boot Camp / HIIT - Usually, outdoor anyway but attracting a new group of hard-core fitness enthusiasts who want to push themselves to the limit and see results.
- Yoga - Rather than imagining you are in the forest; you can be in the forest! Very zen!
- Outdoor Cycling Class (Newly Added) - Not easy to execute but lots of fun if you have the space.
Bringing any group fitness class outdoors brings up the critical point of portability for a quick and easy setup. Outdoor is fun, so messing with setting up and dealing with technical mayhem is avoidable, and that's why we are here, to make it easy.
Our previous article focused on the Sound Off Headphone Craze, a big win for Outdoor Cycling, Yoga, or anywhere that requires reduced noise pollution or blocking surrounding sounds.
Check it out if you missed it!
On the flip side, some wildly popular outdoor Zumba classes and Outdoor Bootcamps have gained popularity because of how they can attract a crowd and motivate a group. A solid portable sound system that has been designed to be tossed in your trunk and plunked outside without being damaged and created epic sound for a perfect outdoor experience is what it's all about.
Let's get the party started and show you some great options for your Outdoor Group Fitness Classes!
Samson Expedition XP310w Bluetooth AH9/Qe Wireless Headset Microphone & Handheld
Product Info Designed to handle up to medium size group ex classes, Samson’s X310w all-in-one portable sound system features 300 watts of power driving a 10” woofer -and a 1" tweeter. speaker. Built-in 4 channel mixer and Bluetooth streaming. Retractable… read more
Fit 1010 Portable Sound System with with Emic Headset
Product Info The Fit 1010 all-in-one battery powered TV10 speaker includes one E-mic fitness instructor's headset microphone (a real workhorse), a built-in UHF wireless microphone receiver with Bluetooth, one transmitter and one AV Now Sports Pouch. Run for up to… read more
Expedition XP312w Speaker 300 watts, Bluetooth, AH9/Qe Wireless Headset Mic & Handheld
Product Info Samson's top-of-the-line powerful portable is designed to handle up to medium size group ex classes. The XP312w all-in-one portable sound system features 300 watts of power driving a 12” woofer -and a 1" tweeter. speaker. Built-in 4 channel… read more
Anchor Audio Bigfoot 2 Quad Line Array Portable Audio System with Bodypack and Handheld Mics
Product Info Portable, battery-powered sound system with Bodypack AND Handheld wireless microphones. The Anchor Bigfoot Quad Line Array Portable Audio System is designed to cover a football field, auditorium, fitness studios, weddings, large outdoor events, and more! Use the Bigfoot… read more