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The Sound Off Headphone Craze And How The Silent Disco Approach Will Move Your Cycle Studio Forward And Trounce The Competition

The Sound Off Headphone Craze And How The Silent Disco Approach Will Move Your Cycle Studio Forward And Trounce The Competition


5 minute read

Author: Jason Veen - AV Now Marketing

  

During a week-long vacation in Cancun, I first noticed silent disco headphones and witnessed a sound off headphone sound system for the first time. As we strolled by the lobby towards the pool, it appeared as though a group of thirty people had either lost their minds or added something a little funny to their tequila that morning.  

 

Oblivious to what was going on around them and having too much fun to care, the group was connected by their silent disco headphones, sharing the same experience, exclusive to them and unknown to us onlookers. 

 

We noticed from the start that some people could not resist the urge to sing along, regardless of their ability to sing.  I suppose we all sound like better singers to ourselves when we plug our ears and sing simultaneously. Still, I think a select few in that group believed we heard their voice as beautifully as they could hear themselves. 

 

To us, they sang along to nothing, which was fun to watch and something I had never seen before.  Thanks to a handful of uninhibited disco dwellers, we identified the song that fueled the groups' possessed-like appearance; Cyndi Lauper, "Girls Just Want to Have Fun"!  

 

Hypnotized by the beat, the lyrically challenged group danced, the singers made sounds, and the ensemble would take turns belting out an occasional "woo hoo!" out of sheer excitement. 

 

"Woo!"! 

 

"Whoa!"

 

"Aaagh!"

 

"Woohoo"! 

 

"Yaoh"!

 

Fast forward to a time that forced the fitness industry to reinvent the wheel when an unforeseen pandemic went from 0 to 100, faster than we could say COVID-19.  

 

Fitness Studios, Gyms, and Group Classes had no choice but to shut down any indoor activity.  To stay in business, you had to focus entirely on offering online virtual classes or outdoor group classes.  Virtual Fitness attendance experienced a sharp increase, but outdoor group classes gained momentum as the weather improved.  Fitness studios and gyms that quickly adapted began to see their members return and capture members from fitness clubs that remained unopened.  Additionally, new fitness enthusiasts started to make their way to live group classes after beginning with an online fitness routine.

  

Outdoor workouts required a socially distanced approach which revealed another pandemic problem, sound.  The pandemic problem came with a pandemic solution that would allow you to take high-energy sound outside and have large groups that could all hear the music and the instruction equally.  The icing on the cake is that you could now offer an experience exclusive to those wearing sound off headphones, complete with zero noise pollution as a silver lining. 

The Cycle Studio Leading the Sound Off Headphone Race

A trendy cycle studio in Brooklyn, NY, broke down barriers that began with a goal of bringing members back to their studio with some creative thinking, fast decisions, and positive energy. 

 

Amy Glosser, Founder of BYKlyn, New York's first outdoor cycle studio, shared how Sound Off Headphones kept her business open and simultaneously created a sense of community during a pandemic by taking her cycling classes outdoors.

 

In March 2020, everyone shut down. By June, BYKlyn started thinking about their next move. Their indoor cycling classes were top-rated, so without that being an option, they began to research the possibility of opening outdoors and were introduced to sound-off headphones. 

Sound Off GLO2 Headphone Kit - Choose Your Pack Size

Sound Off GLO2 Headphone Kit - Choose Your Pack Size

$809.99

Product Info: Turn your existing fitness class or outdoor event sound system into a Silent Event with a silent system expansion Kit, featuring Sound Off™ GLO2 EXP Headphones. The premier solution for Yoga, Cycle, or any type of instructor-lead fitness events. This provides an… read more

When you walk by a class in session, you don't hear a sound. Although whisper quiet to a passerby, the rider is fully immersed in an epic experience. As soon as you put on those headphones, the noise from traffic, construction, and trains will vanish. It becomes all about you, the instructor, and the community, and that's what it's all about. You forget about every worry, and your stress diminishes.  

 

The hour spent at BYKLyn cycle class meant more to the riders than a daily workout. The sense of belonging in a community, having a place to go, and something to look forward to is what meant the most. 

 

As the fitness industry braces for a return, fitness newbies that are making the transition from virtual classes to live group classes want an elevated experience and feel a sense of community at the same time. The fitness studios and group classes that step up to the plate, ramp up the sound quality and launch enhanced classes, like silent cycle class, will trounce the competition and capture the new wave to the fitness craze. 

 

Getting your space equipped is easier than you think. AV Now are the fitness sound system experts who specialize in customized solutions. Reach out, and we will show the exact gear your space needs. Let us help you grow your business in 2021. 

Let’s get started with a look at our best sellers. 

Sound Off Group Exercise System

Sound Off Group Exercise System

$2,969.99

Product Info Pre-Built ready to use out of the box!Make your fitness classes or special event silent using a silent sound system, featuring Sound Off™ GLO2 EXP Headphones. Participants hear your voice and/or music all by simply wearing over-the-ear headphones! … read more

Sound Off Silent Group Exercise System - Just Add Mic System

Sound Off Silent Group Exercise System - Just Add Mic System

$2,249.99

Product Info Pre-Built ready to use, just add a microphone system!Make your fitness classes or special event silent using a silent sound system, featuring Sound Off™ GLO2 EXP Headphones. Your participants hear your voice and/or music simply by wearing over-the-ear headphones! Play music… read more

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